I spend at least one afternoon a week shopping typical finished furniture stores, as a customer, in a variety of towns I travel through. It always amazes me what type of sales people I run into and the "pitch" they present. Every time I have an episode with a "typical" salesperson I think of our Wood You customers and what they have to endure in this industry's maze of confusion and downright comical interactions. I often use these scenarios as personal motivation in maintaining our company's ideology and as teaching points with our employees as how we do not want to be perceived.
"I Can Sell Ice To An Eskimo!"
So I thought I'd turn it over to you the reader and see if you have had a recent shopping experience with a salesperson (furniture or any other retail store) that would either make us all chuckle or shake our head in dismay. So let us hear from you! I personally will be turning my employees onto this post as a reminder as to why we work so hard to treat our customers the way we do!
No wonder first time customers come into our stores, a bit timid, waiting to be pounced with over used cliches and weak sales tactics . . . then over the next few minutes they recognize the difference in Wood You Furniture's focus and intention with you the customer. I have been blessed to get to know the majority of individuals within our company. Although not perfect, I sure am proud to be associated with this company and it's ideology of education over sales and sincere customer assistance over high pressure sales.
So if you have ever run into this gentleman in the blog above let us hear about it. I look forward to hearing your story as well as sharing a few I have run into over time!
**I will not be posting the actual company's name from your post.
Wood You Furniture will be making some major changes on our website over the next couple of weeks.

Please don't let our construction frustrate you . . . We will be done soon!
With our manufacturers adjusting their product lines on a frequent basis, we will be spending less time on displaying every individual item we carry, on our home site. Our goal is to have an improved and up to date representation of what is available through Wood You Distributors by linking directly to our manufacturers.
Our site's focus will shift more on spotlighting different individual items and new additions, in each category, from our manufacturers. For all the specific items available at Wood You Furniture, we will be adding links (on our site) to the majority of our manufacturers.
You will be seeing the website changes over the next couple of weeks as we work towards completing this task. We hope you find the changes useful in our continued endeavor to bring you the most user friendly way to display the largest variety of ready to finish products in the industry.
If you have any suggestions or comments either as a customer, employee or dealer please let us know and we will see if they can be worked into the new look either now or in the near future.


"Distinguished Member Award" from UFA

Charles Blankenship (on the right) during preparation for a grand opening at one of our Wood You Furniture stores.
Wood You Furniture has been serving our customers for over thirty years with quality real wood furniture. When Wood You Furniture was first started in Jacksonville, FL in 1977 no one could have known just what Wood You was to become. Charles Blankenship came on board with his first personal store in 1979 and after becoming a partner, with Alton Johnston, in Wood You Distributors Inc. he played a significant part in the growth of this company from that time on. His forward thinking and determination helped propel this company into a tremendous growth spurt from the late 1980's into the 21st century.
Mr. Blankenship was one of the charter members for the foundation of the Unfinished Furniture Association (UFA), also holding numerous positions over the last two decades on the board of trustees and serving on multiple steering committees, over the years, for the national association (UFA).
Later he was honored to lead Wood You Distributors into becoming the first ever international unfinished furniture chain; opening in the Bahamas and eventually into Trinidad, where they stand to this day.
During a National Show for the Unfinished Furniture Association Mr. Blankenship was awarded the "Distinguished Member Award" recognizing and rewarding his decades of service and positive contributions to the growth of this wonderful industry.
Congratulations, Mr. Blankenship. Your positive mark has been left on this industry as a whole and on Wood You Distributors Inc. in particular. As a company we would like to recognize Charles Blankenship. Thanks Mr. B. you should be proud of your legacy. You have been a wise counsel in this industry and built your legacy throughout this country, both within Wood You Furniture and beyond!
Inferior Particleboard

VS

Real Wood = Real Value
Both pictures above use a veneer top. Veneer's are great to use on shelves and sides to help keep costs down while offering superior strength. The problem with veneer arises with what products manufacturers use underneath it . . . that's where the term "veneer" has received sauch a bad rap and where many nationally recognizeable furniture manufacturers and retailers hide their lack of quality. However, if you know what and where to look it is rather easy to spot their tactics.
Throughout this blog post I will be offering simple tips and insight into how to tell if you nare truly getting what you think you are paying for . . . an all wood piece of furniture. Have you ever thought or heard a friend say "but my furniture is so heavy?" Weight really carries no bearing on the quality nor does it indicate real wood. In fact, inferior particleboard and MDF is actually heavier than the typical all wood furniture out in our Wood You stores.
Furniture shopping should be such an enjoyable experience. It is a time when you are redesigning a room, starting your vision from scratch or searching for just the right piece to complete your room in your most personal space in your life . . . your home!
So why does it have to become so stressful? From my perspective it is due to the confusion potential customers get from the unlimited options in building materials, quality and the higher price points that seem to indicate it has to be a quality product. Retailers and salespeople claiming their products are "Medium Cherry" or "Light Oak" and all the while they are describing the name of their color, not the actual type of wood you are purchasing. Why name their colors those confusing names? Only one reason comes to mind for me . . . to further confuse the customer into thinking they are buying actual Cherry or Oak furniture. When in fact they are overpaying for inferior products with a veneer that contains nothing more than particleboard.
There is a major misconception that all furniture is basically the same in all furniture retailers thus the final decision boild down to one of a pure price point. This exact thought process has led to so many dissatisfied customers and true "buyer's remorse" to the point that no wonder furniture shopping can be a dreaded event almost rivaling the car buying experience.
So the question we all want answered is how to find true quality and value in our furniture buying decision? I certainly have my own thoughts; which I will share throughout this post but first I would like to open this question up to our dealers, employees and and our guests. How can a customer make sure they are getting real wood instead of the "Light Oak" or "Medium Cherry" that misleads customers to believe they are paying for Oak or Cherry; when in fact they have just wasted their hard earned money on inferior particleboard products that will last until the first move or first spill and then it begins to fall apart. That is not true value!
So whether you have a disaster story or a bit of insight to share with others about how to spot inferior products that are way over priced . . . please take the time to share.

* * * Make it easy on yourself. Find this symbol and you can be guaranteed you are buying from a store that has been certified by a National Organization. The certification guarantees that the store you are shopping offers real wood furniture! * * *
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Response to Ron O:
Ron O,
That company is no longer in business. The owners retired and closed down their plant . . . they had serviced our industry for decades and were a great resource for Wood You Furniture specifically and retailers across the country in general. Today we offer a product from General Finishes and they have both a gel topcoat and a liquid topcoat that is very similar in application and results.
Feel free to do a search of general finishes and you will find there should be a store near you that carries this brand. If you are having no luck feel free to email me at bbwoodyou@bellsouth.com and I will be glad to assist you further!
Regards,
Breet B.
The interactivity of the blog, I feel, truly bring a needed cohesiveness to the Wood You experience. Also, a prime component to the Wood You experience is the diversity of products in individual stores. In theory all Wood You stores could carry the same items and become the cookie cutter store of most major chains today, but we’re not. Each store although with the same exemplary customer service, is very much diverse in items and configuration. Some carry and sell more of one manufacturer than others. That local diversity allows for a customer on vacation to experience a fresh Wood You no matter which locations they visit.
My idea is play up the fact that Wood You stores in different locations, while they have the same standards in quality and customer service they are different. Woodyou.com should focus on sending customers to the individual sites to experience the local as well as the far away store. Imagine a customer from Opelika going to a game in Gainesville and making time to stop in a Wood You. Woodyou.com as the home site should encourage this by pointing out the diversity but sending customers to individual store sites to see the products that particular store carries.
The way to do this is take the list of manufacturers and create a page of popular items and new or featured items from each one and link those to the respective store sites that carry that manufacturer. Also, on each page, of course, a link to that manufacturer’s website is needed. Therefore each individual store will have pictures of products from the manufacturers they carry. Also companies like Lawko and Thoratex can have visual representation on the website instead of just in store.
Finally the thing that makes all this work is with the point of contact at woodyou.com. The central point of contact at woodyou.com is what brings the individual stores together as one cohesive family of quality and high standards of customer services. While it’s great to be able to contact a local store with questions, it’s even more vital this day and age to have a central place for customers to basically praise on even vent about their experience at individual Wood You stores, and the blog is it. This is the best way to easily find a reliable review of Wood You stores, and a quick central poll of how customers felt about there experience in their local Wood You.
I've been with Wood You for 4 years.
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Response to Ronald:
Ronald,
Well said sir. I think you will find that the website changes we are in the process of making will directly deal with many of the observations you have made. Nice to hear from you . . . don't be a stranger to the blog!
Regards,
Brett Blankenship
I actually had to remind this guy of that and after that comment he all but disappeared, unbelievable!!
I thought the funniest moment was as we finally decided to get out, he handed each of us his card. He told us to make sure and let them (the other salespeople) know that we were now in his family and to back off when we come back. Just the way he said it made me feel creepy. He really believed he had done a great job with us, very sad!
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Response to Shannon:
Shannon,
Great job in explaining that, I had a good visual and have experienced moments very similar! I am guessing you did not buy from him or the company? I call it "noise". There are those who obviously think that by making "noise" you can make sales. Focused conversations do not have to be constant chatter. Thanks for sharing about your experience . . .
Brett Blankenship
Wood You Distributors
She couldn't decide if a king size would fit in her little apartment bedroom or not-
He told her it would because ALL apartment bedrooms are the same size!!
*story initally posted on busymom.net